Description

Digital Marketing & Marketing

 

What is Digital Marketing?

The management process known as marketing is used to move products from the producer or supplier to the finished good that is delivered to the consumer. Everything you do to get your product or service in front of potential buyers is marketing. Digital marketing, which employs digital and online platforms to successfully reach products or services to their target audience, is the newest and fastest-growing type of marketing.

 

Što je marketing?

Marketing is not only about product promotion, it involves research of contents and the targeted public, advising the management about developing products that align with consumers needs, determining the prices of products and services, selecting effective channels for communication with customers, and developing and implementing promotional strategies that help improve and promote the image, products or services. The usual terminology in the field of marketing is Marketing Mix or 4P ’Marketing: product, price, promotion and place.

 

Digital marketing is a vast field of economics. As in all jobs, you don't become an expert overnight. It is necessary to acquire certain knowledge and apply it in practice. They say that after 10,000 hours of work in a certain field you become an expert, so don't waste your time!

Also, internet marketing is constantly being upgraded and changing along with the market, so it is necessary to follow the trends in order to always be up to date with all the novelties. That is actually the key to success in this business!

 

Become a digital marketing specialist and Community Manager who analytically plans and monitors trends with ongoing education. In today's modern world, the job of online advertising is a sought-after job. With this education, you can gain knowledge and experience that you will apply working on real projects and learn everything you need to prepare, lead and promote companies online. You will understand all the current trends in the market, which will be essential for this profession and business.

 

• WHO IS DIGITAL MARKETING EDUCATION FOR?

The course is intended for beginners and intermediate users who want to seriously engage in marketing in the future.

Whether you are a student, a small or medium-sized entrepreneur who wants to use marketing in business, or maybe you have a desire to work in one of the marketing agencies, our doors are open and professors are eagerly waiting to transfer their knowledge to you.

 

WHAT KNOWLEDGE WILL YOU GAIN IN THE EDUCATION?

• the basics of digital marketing
• You will learn to make an advertisement
• all kinds of forms of advertising and determine the best ones
• you will learn to create campaigns and ads in Google Ads
• You will learn to follow the web page analytics
• You will get to know the social networks that are currently the most used (Facebook, Instagram, LinkedIn, YouTube, Tik Tok...)

• to create a simple website in WordPress
• Analyze and optimize it in order to display it as well as possible on the Google search engine (SEO)
• you will learn to create campaigns and ads in Google Ads
• You will learn to follow the web page analytics
• You will get to know the social networks that are currently the most used (Facebook, Instagram, LinkedIn, YouTube, Tik Tok...)
• You will learn how to make advertisements on Facebook and Instagram
• You will send quality newsletters through some of the most famous platforms for sending newsletters (MailChimp or Mailer Lite)
• The last part of the course will be devoted to occupational safety

 

At the end of the course you will get the certificate which you will be able to pun in your employment booklet!

 

• WHAT IS THE DATE AND LOCATION OF THE DIGITAL MARKETING EDUCATION?

Term: as agreed

Location: Sesvete or online (Zoom) online course classes)

Digital Marketing career will open work opportunities in many companies that are searching for a digital marketing specialist!

Get your digital marketing certificate today!