Digital Marketing

1.446,68 

Description

  • WHAT IS DIGITALNI MARKETING?

Digital Marketing is the latest fast growing form of marketing, that combines digital and online channels in order to successfully bring products to their target groups.

 

  • WANT TO KNOW HOW TO BECOME AN EXPERT IN DIGITAL MARKETING?

Digital Marketing involves an extensive field of economics. Just like in any other job, one does not become an expert overnight. It is necessary to acquire certain knowledge and apply it in practice. It is said that after 10 000 hours of work in a certain area, you can become an expert. So waste no time!

As well, internet marketing is constantly being updated and changed along with the market. That is why it is important to follow the trends to keep up to date with all the novelties. It is the key for success in this job!

Become a Digital Marketing expert and and a Community Manager, who analytically plans and monitors trends with ongoing education. In today's modern world, the job of online advertising is a sought-after job. With this education, you can gain knowledge and experience that you will apply working on real projects and learn everything you need to prepare, lead and promote companies online. You will understand all the current trends in the market, which will be essential for this profession and business.

 

Wondering how to learn digital marketing?

Since we follow the trends, we have organised for you a course in digital marketing!

Our professors together with experts in digital marketing, who have many years of experience, are going to help you master the basics of digital marketing, SEO, digital advertising in search bars (Google Ads), following analytics (Google Analytics),conducting and advertising on social media networks (Facebook, Instagram...), along with many other useful tools that are going to help you become a specialist of internet marketing.

The education is being held in the group with 5 beginners, in order to have the maximum quality of classes! The approach to each student is almost fully personalized,but if you prefer having individual classes 1:1, we also have that option for you!

To make the classes accessible for everyone during the COVID-19 pandemic, we have organised a course in digital marketing! No more excuses for not getting extra education!

 

  • FOR WHOM IS IS DIGITAL MARKETING EDUCATION INTENDED?

The education is intended for beginners and intermedieate users who want to engage in digital marketing.

Whether you are a student, big or small entrepreneur who wants to use digital marketing in his/hers business, an employee in sales or marketing who wants to expand their knowledge of digital marketing and with that contribute to the success of his/hers company, whether you have a desire to work in some of the digital market agencies, our doors are always open and our professors are waiting to transfer their knowledge to you.

 

  • WHAT KNOWLEDGE WILL YOU ACQUIRE WITH THE ONLINE MARKETING EDUCATION?
  • You will master the the basics of digital marketing
  • You will learn to create a simple website in WordPress
  • Optimize the site a website, in order for it to be better displayed on Google Search engine (SEO)
  • You will learn how to make campaigns and ads in Google Ads-u
  • You will learn to follow the web page analytics (Google Analytics),
  • You will face with social media networks that are currently being used(Facebook, Instagram, LinkedIn, YouTube, Tik Tok…)
  • You will learn how to make advertisements on Facebooku-u i Instagramu
  • You will send quality newsletters with one of the most famous platforms for sending newsletters(MailChimp ili Mailer Lite)
  • The last part of the course is devoted to work safety and security

By the end of the course, for all the successfully passed exams and the practical tasks during classes, we have provided you a certificate which you will be able to pun in your employment booklet!

 

  • WHAT IS THE WHAT IS THE TIME AND LOCATION FOR DIGITAL MARKETING? EDUKACIJE DIGITALNOG MARKETINGA?

Termin: subotom 14:30h – 18:00h

LOCATION: Sesvete or Jarun (or from the comfort of your own home on ZOOM, online course classes)

 

  • AMOR LINGUA COLLEGE SUGGESTS

If after the digital marketing course you realize that you were made for it, Amor Lingua suggests a Web Design course , which will complement each other in the future.By clicking the link, check out more information about Web Design education prepared for our beginners.

Digital Marketing career will open work opportunities in many companies that are searching for a digital marketing specialist!

Get your digital marketing certificate today!

Module number Name of module Lessons Total
T V
1. Marketing communication in the digital world 4 1 5
2. Digital branding and new models of consumer behaviour 2 1 3
3. Webshop 1 1 2
4. Customer Relationship Management (CRM) 2 1 3
5. Google Advertising Policies (AdWords) 13 17 30
6. Website Analytics (Google Analytics) 20 31 51
7. Social networks and their role in branding 9 13 22
8. Occupational safety and security 2 2 4
TOTAL 53 67 120

 

 

AFTER THE COURSE YOU WILL BE ABLE TO:

  1. Recognize marketing communication in the digitized world
  1. Recognize new models of consumer behaviour
  2. Recognize Webshop as a new concept of shopping
  3. Participate in the implementation of the Web campaign
  4. Apply knowledge Google advertising policies
  5. Apply knowledge about the Google Analytics program
  6. Apply knowledge of SEM and SEO
  7. Recognize social networks and their role in marketing and branding
  8. Recognize the features and impact of mobile marketing

DOCUMENTS REQUIRED FOR ENROLLMENT

  • Birth certificate or a certificate of nationality
  • Identity card
  • High school report

 

Course price

Course Program description Lessons Price in kunas
Group course Digital Marketing 120 10900
Online course 1 on 2 Digital Marketing 120 12400
Online course 1 on 1 Digital Marketing 120 13300

 

Literature:

Textbooks, study materials, ppt and instructions for using other sources

Daniel Rowles: Digital Branding (2014.)

Jason Luong: Grow Your Business Like Crazy (2019.)

Krista Neher: Digital Marketing That Actually Works (2019.)

Philip Kotler: Marketing 4.0 (2016.)

Additional information

Lessons

120